In the Portland area we are near record low Inventory again. This is great for sellers, they get record prices for their homes but for buyers this is not a good thing. With interest rates near 4% and the medium income in Clackamas County at around $63,000 this literally prices every first time buyer out of the market. For Realtors in this market listings are the way to go. With the inventory so low I’ve looked at a few different Niche marketing options. In Real-estate Niche marketing is focusing on a small very specific market and working it till you are the guy to go to when they are thinking of selling. I think I found my new Niche thanks to some new clients I just met. As it turns out my clients came from a community that keeps gnomes on the front lawn as an indicator. What kind of an indicator inquiring minds would ask? Swingers, you got Gnomes your open to swinging. They sent me to a website and sure enough, it’s real. This got me thinking, I wonder if I could specialize in the Gnome community? I’m not sure if it will catch on but it sure sounds like fun to try. I will tell you though I’m a little upset with my wife. She has always told me she would support me in anything I do, apparently there must be limits on that statement because she made it quite clear that this isn’t going to happen and she really thinks I should go a different direction.
Greg Rosen, Realtor